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Guide Your Marketing Strategy In the Right Direction 

Align your marketing strategy by making sure you know exactly who you're marketing to and what they care about.

In this guide, we will help you understand who your company's target audience is through strategic research. We'll guide you through the questions you need to ask your team and provide the tools needed to walk away with a document that defines your buyer personas to use internally with your team.

Throughout this guide you'll find:

  • Why knowing your target audience is important.
  • Tactics and tools to help you research your target audience.
  • Which characteristics about your audience are useful.
  • How to build out your own buyer personas.