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Beat revenue goals through Sales-Marketing Alignment

 

56% of companies with sales-marketing alignment meet their revenue goals.

An additional 19% beat them.

Sales-marketing alignment holds the key to converting more marketing qualified leads into sales-ready leads and customers.

Download this checklist to help you align your marketing and sales teams by identifying and agreeing on:

  • Ideal buyer profiles, target audiences, and buyer personas
  • Marketing Qualified Lead and Sales Qualified Lead definitions
  • Lead and sales goals using the SMART goal formula
  • Service level agreements (SLAs) for accountability
There's also a handy glossary and additional resources to help you create any missing pieces. Fill out the form to get your hands on this comprehensive checklist.