Hit Your Revenue Goals Through Sales-Marketing Alignment
56% of companies with sales-marketing alignment meet their revenue goals. An additional 19% beat them.
Sales-marketing alignment holds the key to converting more marketing qualified leads into sales-ready leads and customers.
Download this checklist to help you align your marketing and sales teams by identifying and agreeing on:
- Ideal buyer profiles, target audiences, and buyer personas
- Marketing Qualified Lead and Sales Qualified Lead definitions
- Lead and sales goals using the SMART goal formula
- Service level agreements (SLAs) for accountability