Hit Your Revenue Goals Through Sales-Marketing Alignment
56% of companies with sales-marketing alignment meet their revenue goals. An additional 19% beat them.
Sales-marketing alignment holds the key to converting more marketing qualified leads into sales-ready leads and customers.
Download this checklist to help you align your marketing and sales teams by identifying and agreeing on:
Ideal buyer profiles, target audiences, and buyer personas
Marketing Qualified Lead and Sales Qualified Lead definitions
Lead and sales goals using the SMART goal formula
Service level agreements (SLAs) for accountability
There's also a handy glossary and additional resources to help you create any missing pieces. Fill out the form to get your hands on this comprehensive checklist.
